Nissan Named Best Global Brand of 2014


Nissan Named Best Global Brand of 2014


2014 Interbrand Best Global Brands Interview with Roel de Vries

Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand, the world-leading brand consultancy. The value of the Nissan brand was estimated at $7.623 billion, an increase from last year's estimated value of nearly $6.2 billion.

"Brand power is a key indicator of the health of the Nissan business and a major driver of the company's growth," said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy.

The study noted Nissan's recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand's "Innovation and Excitement for Everyone" positioning. The company's leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market.



FacebookTwitterMore...

Hours

  • Monday 9:00am-7:00pm
  • Tuesday 9:00am-7:00pm
  • Wednesday 9:00am-7:00pm
  • Thursday 9:00am-7:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-5:00pm
  • Sunday

Contact

Team Nissan North

51 Evans Dr.
Hours & Directions Lebanon, NH 03766

  • Sales: 888-708-6201
  • Service: 603-448-3500

Make an Inquiry