Nissan Reports January-July 2014 Performance



The first seven months of 2014 have been record-setting for Nissan - the company's sales, market share, and production have increased across North America.

According to Nissan's data, the company's sales are up by 12.6% in the United States, and 11.9% across North America, compared to 5% and 4.7% for the industry as a whole.  Nissan also reports increased domestic production in North America compared to January-July 2013 - a 21% increase overall, which includes a new factory in Mexico and a 40% production increase at Nissan's Smyrna, Tennessee plant.

This performance is in line with Nissan's "Power 88" business plan, which is focused on achieving an 8% operating margin and an 8% global market share by fiscal year 2016.  The all-new models, improved dealer relations, and increased production involved in meeting that goal appear to already be paying dividends.

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